Users will soon have a new feature that allows them to lessen the volume of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a widespread rollout. This development comes amid a rise in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A considerable share of this material is considered “AI slop”, a term for poor-quality, factory-style content that is often nonsensical or surreal.
“We know from our community that many people enjoy content produced via AI tools, including digital art to educational videos, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a company executive.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its service tagged as AI-generated. Collectively, in excess of 100 m pieces of content are submitted to the app each day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of artificial media they see by opening the content preference setting in the application and selecting “AI-generated content”. Further subjects that currently be adjusted under the setting include politics, clothing, cosmetics, and movement.
Platform Guidelines
Its policies oblige content makers to tag convincing AI-generated content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its terms of service.
In addition, the platform will now apply an artificially created label to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This action is aimed to deter users from trying to evade the labeling process.
Responsible AI Funding
The company is additionally launching a two million dollar awareness program for experts and groups to create educational content about using AI responsibly. This project will assist non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over intentions to cut jobs for hundreds of safety staff in Britain. The company is set to eliminate hundreds of positions in its trust and safety team in London, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it has to be seen by people. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
